This table may help you decide, based on how frequently customers purchase from you. The referral program reward may be the main reason people join the program, so make sure it’s something that customers actually want. It’s best to take some time thinking about the best incentive you can offer.

Then, you can determine what reward will work best. Rewarding both the advocate and the friend they referred is a powerful way to encourage successful purchases, as well as increase your referral program’s conversion rate. The best referral programs offer double-sided incentives, where both the existing customer and the new customer receive rewards. How to successfully use referral rewardsįirst, you’ll need to choose whether you’ll only reward the customer doing the referring (the advocate), or if you’ll reward the new customer (the referred friend) as well when the new customer makes their first purchase. Learn more about what referral rewards and incentives work best. And when people can see their effort is appreciated, they will be motivated to work harder. The right rewards will show you appreciate your customers’ efforts. Ideally, it should also tie back to your business, such as store credit, an account upgrade, free products, or swag. Your reward should be something worth the time and effort your customers spend referring a friend to your business. If you offer an incentive, or reward, that your customers love, then your referral program is already on its way to success. Think about the referral incentives you’ll offer

Creating a program with messaging and rewards specifically for them will let your customers know you really care. Get insight from your existing customers – after all, they will likely refer others with similar needs – and use this as a basis for your referral program. Knowing your customers will also help you provide a more personalized feel to your program. Or even better, one that will exceed their expectations. If you know who your existing customers are, it’s easier to create a program that will excite them. Here are the top 10 referral program best practices to consider: 1. There are a few things every business owner or marketer should do in order to have a successful referral program. How do you make a good referral program? How can you create a strong customer referral strategy? Key takeaways 10 referral program best practices

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